Who’s behind Branding Matters?

Diane Perlman headshot

Meet Diane Perlman, a global marketing leader with 30 years of marketing experience:

  • Specialist sectors: tech, telecoms, adtech

  • Audiences: B2B & B2C (or just business-to-human)

  • Company size/maturity: Diane has worked in startups, scaleups, large corporates and agencies. Working with companies at scaleup stage is her sweetspot.

  • Senior operator: bias toward action – nimble but understands influencing in matrixed organisations

  • Accolades: Multi-award winning

  • Passions: 

    • Business: Marketing (Member of The Marketing Society), DEI & helping women (#IAmRemarkable certified trainer, member of Bloom and Digital Leading Ladies), leadership, inspiring teams, Mental Health First Aider 

    • When I’m not working: you’ll find me cycling, doing yoga, cooking, enjoying food & wine with friends, traveling, reading

“Diane enabled us to make a crucial and beneficial turn in the positioning and strategy of our brand. ”
— Eloïse Ghertman, CEO, Aimigo

Want to know more about what a
Fractional CMO does?
Read my article in New Digital Age.