Meet the Fractional CMO who

can help you understand what ‘good’ looks like

Imagine working with an experienced marketing leader with
a track record in building brands & driving business growth...

But what if you don’t need that skill set five days-a-week?

That’s where Diane comes in…

She’s a seasoned tech marketing leader and a three-time scaleup CMO.

Her clients come to her when they need a strategic Fractional CMO to develop and drive their marketing strategy, build and mentor their teams and bring cohesion and professionalism to marketing as they scale.

Fractional CMOs offer:
Flexiblillity & adaptability.
The right skills at the right time.

Branding Matters can help you:

Build your foundations

  • Conduct a marketing audit

  • Evolve/build brand 

  • Develop vision & mission 

  • Nail your value prop & messaging

  • Simplify your offering 

  • Develop a brand strategy or rebrand

Create your strategy

  • Create a cohesive
    marketing strategy & plan 

  • Launch a new product or
    break into a new market

  • Build content & thought
    leadership programmes 

  • Drive brand and demand
    generation/capture campaigns


Build & mentor teams

  • Recruit a team 

  • Mentor marketing staff

  • Deliver quick wins 

  • Lead a timely project

  • Create & manage a campaign or collateral


“Diane enabled us to make a crucial and beneficial turn in the positioning and strategy of our brand. The support was perfect and even exceeded our expectations, both in terms of availability, responsiveness, and effectiveness, as well as on the quality of the deliverables and the human aspect of the relationship.

We will definitely reach out to her again without hesitation.”
— Eloïse Ghertman, CEO, Aimigo